Prompts

Product demo video hook prompts

These prompts set up the first 3 seconds of a product demo video (the end result first, then "here's how") and the cut into what comes next.

By Sulan Zhang, co-founder of Vyra · Updated 2026-09-24

Format: Product demo video
Step: Hook
Length: 30-90s
Aspect: 9:16 or 16:9
Platforms: TikTok, Reels, Shorts, YouTube, LinkedIn, X

Real examples from @sulansart

At a glance


Hook style	The end result first, then "here's how"
First beat	0-3s: the finished result
Next beat	3-8s: what we're going to do
Caption style	Phrase captions plus a label per action

Prompt it in Vyra

Minimal:

Find the strongest opening moment in my footage and start my product demo video with it.

Standard:

Open my product demo video with this. The end result first, then "here's how"
Keep the hook under 3 seconds, then go straight into what we're going to do.
No intro, no logo, no "hey guys".

Full:

Open my product demo video with this. The end result first, then "here's how"
Keep the hook under 3 seconds, then go straight into what we're going to do.
No intro, no logo, no "hey guys".
Put a bold caption on the hook line.
Before you cut, list the 3 strongest opening moments in my footage with timestamps so I can pick one.

Why these settings

People typically decide to stay or scroll in the first few seconds, so the hook gets its own instruction.
Saying what comes next (what we're going to do) keeps the video moving after a strong open.
An example of this kind of hook is "here's how".
Asking for options with timestamps lets you choose the opening yourself.

Fixes

Hook starts late. "Cut the breath and the half second before I start talking."
Wrong moment. "Use the clip at 2:14 as the hook instead."
The video drags after the hook. "Cut straight from the hook into what we're going to do, no pause."

FAQ

How long should the hook be on a product demo video? About 3 seconds, from the structure we use for this format. By then the video should already be into what we're going to do.

Can Vyra pick the hook for me? Yes. Ask for the strongest opening line. Ask for three options with timestamps if you want to choose.