Prompts
Testimonial video hook prompts
These prompts set up the first 4 seconds of a testimonial video (the most specific result, spoken) and the cut into what comes next.
By Sulan Zhang, co-founder of Vyra · Updated 2026-09-24
- Format
- Testimonial video
- Step
- Hook
- Length
- 30-90s
- Aspect
- 9:16 or 16:9
- Platforms
- TikTok, Reels, YouTube, LinkedIn
The hook is the first beat on our testimonial video page. Vyra has the transcript and a description of every scene, so you can point at the moment by what's in it.
At a glance
| Hook style | The most specific result, spoken |
| First beat | 0-4s: the specific result |
| Next beat | 4-15s: who they are and the before |
| Caption style | Phrase captions, name and role lower third |
Prompt it in Vyra
Minimal:
Find the strongest opening moment in my footage and start my testimonial video with it.
Standard:
Open my testimonial video with this. The most specific result, spoken. Keep the hook under 4 seconds, then go straight into who they are and the before. No intro, no logo, no "hey guys".
Full:
Open my testimonial video with this. The most specific result, spoken. Keep the hook under 4 seconds, then go straight into who they are and the before. No intro, no logo, no "hey guys". Put a bold caption on the hook line. Before you cut, list the 3 strongest opening moments in my footage with timestamps so I can pick one.
Why these settings
- People typically decide to stay or scroll in the first few seconds, so the hook gets its own instruction.
- Saying what comes next (who they are and the before) keeps the video moving after a strong open.
- Asking for options with timestamps lets you choose the opening yourself.
Fixes
- Hook starts late. "Cut the breath and the half second before I start talking."
- Wrong moment. "Use the clip at 2:14 as the hook instead."
- The video drags after the hook. "Cut straight from the hook into who they are and the before, no pause."
FAQ
How long should the hook be on a testimonial video? About 4 seconds, from the structure we use for this format. By then the video should already be into who they are and the before.
Can Vyra pick the hook for me? Yes. Ask for the strongest opening line. Ask for three options with timestamps if you want to choose.