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Vyra for ecommerce brands: product demos and UGC-style ads from real footage

Vyra turns phone footage of your real products into captioned demos, unboxings, and hook-and-demo ads from a description. One shoot day covers a month of posts.

By Sulan Zhang, co-founder of Vyra · Updated 2026-09-24

Ecommerce video is a catalog problem. Lots of SKUs, one style, no time to hand-cut each one. Vyra edits real footage of your real products from a written brief, keeps one caption and title style across every cut, and reframes each one for Reels, TikTok, and your product page.

A real week with Vyra

One product, a ceramic pour-over set. A 20-minute phone shoot on Monday. Close-up, the pour, the handle, the box, the set on a shelf. The goal was one 30-second product page demo and two 9-second cutdowns for ads.

Make a 30-second 9:16 demo. Open on the glaze close-up, then the pour, the handle grip, the shelf shot. No talking. 3-word captions naming each feature, white, lower third. Calm acoustic track at 40%. End on a 3-second card that says "20% off this week, code POUR20". Then cut two 9-second versions, one from the pour, one from the unboxing, same captions and end card.

The demo came back at 30 seconds with the offer card. One caption said "hand glazed" where it should have said "hand thrown," fixed by timestamp. The 1:1 version for the product page was one more line, "same demo at 1:1 with the set centered." All four files exported Tuesday and went to the store and the ad account.

What you make

Your three most-used prompts

Product page demo

Make a 30-second 9:16 demo of the ceramic mug. Open on the close-up of the glaze, then the pour, the handle grip, the shelf shot. No talking. 3-word captions naming each feature, white, lower third. Calm acoustic track at 40%. End on the mug on a plain background for 2 seconds.

Hook-and-demo ad

Cut a 25-second TikTok ad from the creator footage. Open on her line "I stopped buying candles after this", cut every pause and retake, show the product in use for 8 seconds while she keeps talking, then back to her for the close. Word-by-word captions, bold, slightly above center. Keep original audio.

Catalog batch

Use the caption style, music level, and end card from the mug demo on the next five product folders. Same length, same structure. Close-up, in use, on shelf, end card with the product name.

A typical workflow

Shoot every product the same way. Close-up, in use, on a plain surface, in the box. One folder per SKU.
Prompt the first cut and review it. Lock captions, music level, and end card.
Say "same style" for the remaining SKUs. Fix one thing per message if a cut is off.
Ask for a 1:1 version for the product page and 9:16 for paid social.
Export and drop into your store and ad manager.

What Vyra does that matters for you

Style by description. Captions, fonts, colors, logo position, end card. Set once, reused across SKUs.
It finds the shot you mean. "The close-up of the stitching" works without scrubbing.
Masks reframe 16:9 footage to 9:16 and 1:1 with the product centered.
Reference matching copies the pacing and captions of an ad that already converts for you.
Bring your own Claude or ChatGPT over MCP from $24/mo.

What it does not do

It doesn't generate product footage, AI models, or virtual try-ons. Shoot the real item.
It doesn't run your ads or push to Shopify. Export and upload.

Example

Example creator (TODO)

FAQ

Can it keep the product centered when it reframes to vertical? Yes. Say "keep the product centered in the 9:16 version."

Can we reuse a creator's clip across several ads? Yes. Upload once, then describe each ad. "The part where she mentions shipping" finds the moment.

Does it handle 50 SKUs? One project per SKU, or one project with folders. Lock the style on the first cut and say "same style" for the rest.