For

Vyra for marketers: edit real footage by describing the edit

Vyra turns founder interviews, product footage, and event recordings into captioned social cuts and demos by describing each one. One shoot, many outputs.

By Sulan Zhang, co-founder of Vyra · Updated 2026-09-24

Marketing video is a volume problem with a consistency requirement. Vyra edits your real footage from a written brief, keeps one caption and title style across every cut, and turns one shoot into a dozen platform-specific deliverables.

A real week with Vyra

A 52-minute webinar recording, one presenter, slides as a screen recording. Deliverables were five clips for LinkedIn and Reels and a 60-second recap for the follow-up email.

Find the five clearest moments under 45 seconds where the presenter states one takeaway with an example. Cut each as 16:9 and 9:16, show the slide when she says "on this slide", her in the bottom right corner while it's up. 3-4 word captions, white, lower third, our logo bottom right. Lower third with her name and title for the first 4 seconds of each.

Ten files came back Tuesday, five moments in two aspects. The recap was one more prompt, "a 60-second recap using the opening, the three strongest slides, and the closing line, same captions." Two clips had the wrong slide timing, fixed with "hold the slide at 1:10 for 4 more seconds." The recap went into Thursday's email and the clips ran over the next two weeks.

What you make

Your three most-used prompts

Demo cut

Make a 40-second 9:16 product demo from this screen recording and the founder clips. Open on the founder saying "here's the part nobody shows you", then the screen recording cropped to the area being clicked, back to the founder for the close. 3-4 word captions, white, lower third. Our logo bottom right the whole time.

Multi-platform set

From this edit make three exports. 9:16 for Reels and TikTok, 1:1 for the Instagram grid with the speaker centered, 16:9 for LinkedIn. Keep captions inside the safe zone on each.

Customer quote clip

Find the moment the customer explains the result they got. Cut a 20-second clip around it, add a lower third with their name and company for the first 4 seconds, word-by-word captions, and end on a 2-second title card with our tagline.

A typical workflow

Upload the shoot. Interviews, screen recordings, b-roll, logo files.
Write the deliverables list as prompts, one message per cut.
Review the first cut, lock the style, then say "same style" for the rest.
Ask for platform variants from each locked cut.
Export and hand off.

What Vyra does that matters for you

Brand consistency by description. Fonts, colors, logo position, caption style. Once, then reused.
Transcript search across every interview. "Every time a customer mentions onboarding."
Reframing with masks, so 16:9 interviews become 9:16 and 1:1 without a second edit.
Bring your own AI subscription through MCP if the team already uses Claude or ChatGPT.

What it does not do

It doesn't generate presenters, avatars, or stock footage. Shoot real material.
It doesn't schedule or publish posts.

Example

Example creator (TODO)

FAQ

Can it use our brand fonts and colors? Yes. Name the font and hex values, or attach a reference video and say "match this text style."

Can several people use one project? Yes, in the browser against the same assets. Coordinate who owns which cut.

Do we need an agency for the final polish? The full timeline is included, so someone in-house can finish any cut by hand.