How-to · beginner · 2 min read
How to find your niche as a creator
Your niche is what you can make every week, what a specific group wants, and what you can say that they can't get elsewhere. You find it by posting ten videos.
By Sulan Zhang, co-founder of Vyra · Updated 2026-09-24 · Example: @sulansart
- Level
- beginner
- Read time
- 2 min
A niche is where three things overlap. What you can make every week without burning out, what a specific group of people wants to watch, and what you can say that they can't get from someone else. You don't find it by thinking. You post ten videos, look at which ones strangers watched to the end, and make more of that.
Why it matters
Platforms show your videos to people who watched similar videos.
The method
- List what you already make. The things you filmed last month, not what you wish you filmed.
- List who asks you questions. Comments, DMs, real life. That's your audience already.
- Post ten videos across two or three topics. Same format, different subject.
- Sort by watch time from non-followers. Likes don't count here.
- Take the top topic and narrow it by one word. "Painting" becomes "oil painting process."
- Commit for 60 days. It feels limiting for two weeks and then it's why people follow.
- Widen only from strength. I went from painting process to studio vlogs to building a startup, each added after the last one held.
Rules of thumb
| Question | Answer |
|---|---|
| Test videos | 10 |
| Topics to test | 2 to 3 |
| Commitment | 60 days |
| The niche in words | 3 to 5 |
| Signal | watch time from non-followers |
| When to widen | after one topic holds 2 months |
Examples
- Too wide. "Art content." Nobody searches that.
- Right size. "Oil painting process videos with real flowers." Specific enough to get recommended, wide enough for a video a week.
- Too narrow. "Painting magnolias in September." Three videos and it's done.
The test is simple. If a stranger watched one video, could they guess the next three?
Do it in Vyra
I've uploaded my last ten videos. Using the transcripts and scene analysis, group them by topic and tell me which topics they cover. Then list them by how quickly each one gets to its first interesting moment.
Cut a 30-second version of this footage focused only on the painting process, no vlog parts, so I can test whether the process-only version holds better than the mixed one.
Make two versions of the same session: one framed as "art school vlog" with my talking intro, one framed as "process video" with no talking. Same length.
Common mistakes
- Picking from a list of "profitable niches."
- Counting likes from friends. Friends like everything.
- Switching topics every week because week two felt slow.
- Picking something you can't film weekly.
FAQ
Two things I love? Test both for ten videos. Lead with the one strangers watch longer. Bring the other in later.
How do I know it's working? New followers arrive from one video and stay for the next three. Check follower retention after 30 days.
Related
- /how-to/build-a-series
- /how-to/read-your-analytics
- /how-to/post-consistently
- /formats/process-video